Digital Arts Centre Redesign with DRPG Communication Agency

“Anything is possible”

The second-year students have been working on a creative live brief, in our Immersive and Sensory Design module, involving the redesign of the Digital Arts Centre, our main learning space. The brief was given in collaboration with DRPG, a creative communications agency who are experts in exciting research, design and communication execution. Their main advice was “anything is possible!”

The students utilised a range of technology and software creating visually immersive designs to engage and excite every person who enters the Centre. Photoshop knowledge was a crucial part of the brief, however, presentation, communication and reflection skills were challenged throughout. The design group had multiple meetings where concepts were presented to representatives of DRPG and students responded to feedback accordingly.

Client presentations and feedback

Image Credits: DRPG – Students presenting to and receiving feedback from David Withers, Head of Design at DRPG

Student design concepts for the Digital Arts Centre redesign

Image Credits: Richard Waterworth, Ollie Beamont, Shane Pargetter & Alex Didcote

“This was a learning experience throughout and has been useful in providing additional design skills and contextualisation that can be applied in future projects.”

– Richard Waterworth –

Creative & professional experience outside the classroom

A live brief such as this prepares our students to work on large scale briefs with significant clients whilst learning new creative and professional skills along the way. Students have had the opportunity to gain valuable, real-world experience within a company they may well see a career with in the future as well as working on projects that have an immediate impact within the university.

Prior to the sudden lockdown due to the Covid-19 virus, the plan was for students to go to work at the DRPG studios, to develop the concepts and create the artwork, alongside the DRPG Design Team. The designs would then have been implemented into the space during the Easter break. Whereas it was disappointing that we couldn’t offer this experience to the students, we will pick the implementation up again as soon as it is safe to do so. As teaching became virtual, the project also became virtual, with students building the space in 3D and preparing a 360 degree visual and sound piece.

Credit: Richard Waterworth

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